Philanthropy for B2B Companies: A practical communication guide
We know that business to business companies do face unique challenges in communicating their corporate citizenship efforts. It is particularly challenging to focus communication on what your clients and main constituents most want to know. Unlike your B2C counterparts, your clients all have their own clients and corporate citizenship priorities to honor. So how can B2B companies strike the balance between the interesting story and the story their clients want to hear? Watch this one hour webinar to hear from two companies whose B2B identity and CSR activities work together successfully.
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